Today, we have a study in dualities.
On the left, we have the very symbol of Corporate America itself: Coca-Cola, perennially the #1 company with the #1 advertising budget. Coke sells you soft drinks and Christmas Polar Bears, teaches the world to sing, and, apparently, cleans your toilet. An entire museum has been erected to in it’s brand-marketed honor. Around the world, people recognize the red label with the white cursive writing almost immediately. Their older branded items are sold as collectible relics of Vintage America.
On the right, we have Whole Foods’ brand Organic Orange Strawberry Banana. This is the very face of the Modern Hippie. Rejecting both labels and preservatives, Whole Foods’ brand Organic Orange Strawberry Banana isn’t proud of its name, but its ingredients. You know its ingredients are worthy of pride by, ironically, its organic name. It represents the shoppers of Whole Foods: those who want to turn away from the giants of the food industry by shopping at a chain that sells 365 instead of Shur-Fine. Their soda is just called Soda and their juice known as Juice. Organic Orange Strawberry Banana stands defiantly next to it’s notorious liquid brother saying, “You don’t know me!!”
These two free counter offerings seem to be polar opposites in taste, substance, and cultural meaning. However, they share one thing in common: both are partially-drunk, half-open leftovers that have been sitting on the counter for hours.